Estimates vs. Shopping Lists

Jan 02

Whether you need offset or digital printing, most likely you'd like to know what something will cost BEFORE you order the work. This makes sense to everyone. And we at Reno Type pride ourselves in tur...

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Recycled Paper

Dec 03, 2019

There is a whole lot more to "green" printing than specifying recycled paper.I meet with a group of print shop owners from around the west a couple times a year. We discuss trends, challenges, marketi...

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Specifying Paper

Nov 06, 2019

Bond. Card Stock. 14pt. Coated. Cover weight. Text weight. Brightness. Specifying paper can be pretty confusing. There's a whole lot going on, and even folks who have procured paper and prin...

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Re-Branding? Be Smart About It!

Oct 08, 2019

We love to make money, but hate to see people waste it. If you have decided that the industry buzzword "rebrand" describes something you're going to do, please make sure that you or the person you've ...

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